Corporate game development: your custom business game
04 August 2025
1 week ago
Combining pedagogy, strategy, and engagement through a custom business game means offering your teams an immersive and educational experience. More and more companies are turning to this innovative format to build lasting skills, test strategic scenarios, or unite employees around common goals.
What is a business game?
A business game is an interactive corporate simulation where participants take on decision-making roles that impact the outcome of a virtual company. It is a safe environment to explore strategic thinking, resource management, and team leadership while learning by doing.
Benefits of a business game in the workplace
As a top-tier learning tool, the business game encourages active participation. It promotes initiative-taking, teamwork, and complex problem-solving. It also strengthens:
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Managerial skills
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Internal communication
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Team cohesion
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Employee engagement with corporate values
When tailored to your company’s context, it becomes a strategic asset for supporting transformation, onboarding, or skill development.
Building a custom business game
Developing a custom game means designing a scenario aligned with your business challenges, roles, and audience. This process includes:
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Clearly defining learning and business objectives
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Creating a detailed specification document
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Validating, testing, and adjusting the game prototype
This type of project is ideal for companies seeking a long-term, reusable tool that evolves with their needs and strategy
Looking for an immersive and strategic training tool?
Formats and delivery options
Business games can be delivered in several ways:
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In-person: workshops, seminars, kick-offs
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Online: synchronous or asynchronous sessions
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Hybrid: combining remote and in-person elements
Business game use cases
One large company wanted to raise awareness among its executives about sustainability. We created a simulation game in which teams managed a company balancing economic performance, social impact, and environmental responsibility. Each decision directly affected the game’s KPIs. The result? Record participation and measurable change in internal practices.
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Key takeaways
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Business games are immersive and effective for training and engagement
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Custom development ensures perfect alignment with your goals
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Delivery formats range from fully customized to ready-to-use solutions
Frequently Asked Questions
A business game is a simulation where participants make strategic decisions within a virtual company environment.
Skill development, improved team cohesion, safe experimentation, and higher participant engagement.
Integrating a business game into your training or transformation strategy means embracing a modern, high-impact learning experience. At Quai des Balises, we help organizations design long-lasting, tailor-made games that evolve with time. Choose a learning method that is both fun and effective.