Accessibility (WCAG)
The four POUR principles
WCAG structures every success criterion around four foundational principles, known by the acronym POUR. Content must be:
- Perceivable — information and interface components must be presentable in ways users can perceive, such as text alternatives for images, captions for video, and sufficient color contrast.
- Operable — all functionality must be available from a keyboard, users must have enough time to interact, and content must not trigger seizures.
- Understandable — text must be readable, behavior predictable, and input errors clearly identified and explained.
- Robust — content must be reliably interpreted by a wide range of user agents, including assistive technologies like screen readers, which in practice means valid, well-structured markup.
Every WCAG success criterion belongs to exactly one of these four principles, which makes POUR a useful framework for auditing a product systematically rather than fixing issues at random.
Conformance levels: A, AA and AAA
WCAG defines three conformance levels. Each higher level includes all the requirements of the levels below it. Level AA is the threshold most commonly referenced in procurement, contracts, and public-sector regulation worldwide.
| Level | Scope | Typical use |
|---|---|---|
| A | Minimum set of criteria; addresses the most severe barriers (e.g. keyboard access, text alternatives). | Baseline only; rarely sufficient on its own for compliance. |
| AA | Includes all Level A criteria plus stricter requirements (e.g. minimum contrast ratios, consistent navigation, resizable text). | The de facto target for most legal and contractual obligations. |
| AAA | Includes A and AA plus the most demanding criteria (e.g. higher contrast, sign-language interpretation). | Aspirational; W3C states it is not recommended as a blanket requirement for entire sites. |
Versions matter: WCAG 2.0, 2.1 and 2.2 are each backward-compatible, with later versions adding criteria for mobile, low vision, and cognitive accessibility.
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